The Project analyzes Amazon sales data using Python. The goal of the project is to extract meaningful insights from the dataset, identify trends, and provide actionable recommendations to enhance business performance.
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Data Cleaning and Preparation:
- Handled missing values.
- Removed duplicate entries.
- Standardized date formats and column names.
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Exploratory Data Analysis (EDA):
- Explored trends in sales over time.
- Analyzed sales distribution across regions and product categories.
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Visualization:
- Created insightful charts and graphs to showcase findings.
- Used heatmaps, bar charts, and line plots for clear visual representation.
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Insights:
- Derived actionable insights to improve sales and customer satisfaction.
- Source: Amazon Sales Dataset
- Description: The dataset provides a comprehensive view of Amazon's sales over a given period.
- Seasonality in Sales: Identified peak sales periods and trends.
- Top-Selling Categories: Highlighted product categories driving the most revenue.
- Regional Performance: Uncovered regions with high and low sales performance.
- Customer Trends: Gained insights into customer preferences and purchasing patterns.
- Invest in marketing campaigns during peak seasons to maximize revenue.
- Focus on high-performing regions and expand product offerings tailored to those markets.
- Develop loyalty programs to retain repeat customers.
- Continuously monitor sales trends and adjust strategies accordingly.
- Generated bar charts, line plots, heatmaps, and other visual aids to represent data insights effectively.
- Hosts in top-rated neighborhoods receive significantly higher bookings and reviews.
- Listings with positive keywords in reviews like "clean," "friendly," and "comfortable" have higher ratings.
- Pricing trends vary by location and amenities offered.
- Python Libraries: Pandas, NumPy, Matplotlib, Seaborn, Wordcloud, Scikit-learn
- Data Source: Kaggle Airbnb Listings Dataset
Kaggle Notebook Link - Notebook
- Author: Mayur Jambe
- LinkedIn: Connect with Me
- GitHub: GitHub Profile