diff --git a/.gitignore b/.gitignore
index b7072359bdb..61cb89136f3 100644
--- a/.gitignore
+++ b/.gitignore
@@ -230,6 +230,7 @@ docs/tutorial/figure.png
 .history
 *.orig
 .tmp
+docs/sunpy-citations.bib
 
 # Log files generated by 'vagrant up'
 *.log
diff --git a/docs/conf.py b/docs/conf.py
index f1112278b1c..00c51736180 100644
--- a/docs/conf.py
+++ b/docs/conf.py
@@ -119,6 +119,7 @@
     'sphinx_design',
     'sphinx_copybutton',
     'hoverxref.extension',
+    'sphinxcontrib.bibtex',
 ]
 
 # Set automodapi to generate files inside the generated directory
@@ -346,6 +347,27 @@
     'is_development': not is_release,
 }
 
+# -- Generate citation bibtex file -----------------------------------------------
+bibtex_bibfiles = [
+    'sunpy-citations.bib',
+]
+bibtex_default_style = 'plain'
+if not os.path.exists(bibtex_bibfiles[0]):
+    bibcodes = [
+        "2020ApJ...890...68S",
+        "2015CS&D....8a4009S",
+        "2020JOSS....5.1832M",
+    ]
+    import ads
+    sunpy_papers = [list(ads.SearchQuery(bibcode=bc, fl=["citation"]))[0] for bc in bibcodes]
+    citation_bibcodes = []
+    for p in sunpy_papers:
+        citation_bibcodes += p.citation
+    citation_bibcodes = list(set(citation_bibcodes))  # remove duplicates
+    export = ads.ExportQuery(citation_bibcodes, format="bibtex")
+    bibtex_entries = export.execute()
+    with open(bibtex_bibfiles[0], mode="w") as f:
+        f.write(bibtex_entries)
 
 def rstjinja(app, docname, source):
     """
diff --git a/setup.cfg b/setup.cfg
index 8492c35549e..cfa2186cf89 100644
--- a/setup.cfg
+++ b/setup.cfg
@@ -107,6 +107,7 @@ tests =
   pytest>=6.0
 docs =
   astroquery
+  ads
   hvpy>=1.0.1
   jplephem
   mplcairo
@@ -123,6 +124,7 @@ docs =
   sphinxext-opengraph
   sunpy-sphinx-theme
   sphinx-hoverxref
+  sphinxcontrib-bibtex
 dev =
   %(all)s
   %(tests)s
diff --git a/sunpy/CITATION.rst b/sunpy/CITATION.rst
index 430b9fc80c7..1eba7bf01b8 100644
--- a/sunpy/CITATION.rst
+++ b/sunpy/CITATION.rst
@@ -62,6 +62,17 @@ Please include the `Sunpy logo`_ on the title, conclusion slide, or about page.
 For websites please link the image to `sunpy.org`_.
 Other versions of the logo are available in the `sunpy-logo repository`_.
 
+Publications that Cite SunPy
+-----------------------
+
+The following publications use sunpy in their published work and have cited at least one of the papers listed above.
+This list is automatically generated based on citation information from `ADS <https://ui.adsabs.harvard.edu/>`__.
+If you do not see your publication on this list, but believe it should be included, please let us know by `creating an issue on GitHub <https://github.com/sunpy/sunpy/issues>`__.
+
+.. bibliography:: ../docs/sunpy-citations.bib
+   :all:
+   :list: enumerated
+
 .. _SunPy paper: https://doi.org/10.3847/1538-4357/ab4f7a
 .. _Sunpy logo: https://github.com/sunpy/sunpy-logo/blob/master/sunpy_logo.svg
 .. _sunpy.org: https://sunpy.org/