diff --git a/.bcr/metadata.template.json b/.bcr/metadata.template.json
index 1172e13..ee67028 100644
--- a/.bcr/metadata.template.json
+++ b/.bcr/metadata.template.json
@@ -1,5 +1,5 @@
 {
-    "homepage": "https://github.com/hexdae/bazel-arm-none-eabi",
+    "homepage": "https://github.com/hexdae/toolchains_arm_gnu",
     "maintainers": [
         {
             "name": "Davide Asnaghi",
@@ -8,7 +8,7 @@
         }
     ],
     "repository": [
-        "github:hexdae/bazel-arm-none-eabi"
+        "github:hexdae/toolchains_arm_gnu"
     ],
     "versions": [],
     "yanked_versions": {}
diff --git a/.github/tools/release.sh b/.github/tools/release.sh
index dfe1f3d..9160d52 100755
--- a/.github/tools/release.sh
+++ b/.github/tools/release.sh
@@ -8,8 +8,8 @@ TAG=${GITHUB_REF_NAME}
 # The prefix is chosen to match what GitHub generates for source archives
 # This guarantees that users can easily switch from a released artifact to a source archive
 # with minimal differences in their code (e.g. strip_prefix remains the same)
-PREFIX="bazel-arm-none-eabi-${TAG:1}"
-ARCHIVE="bazel-arm-none-eabi-$TAG.tar.gz"
+PREFIX="toolchains_arm_gnu-${TAG:1}"
+ARCHIVE="toolchains_arm_gnu-$TAG.tar.gz"
 
 # NB: configuration for 'git archive' is in /.gitattributes
 git archive --format=tar --prefix=${PREFIX}/ ${TAG} | gzip > $ARCHIVE
@@ -62,7 +62,7 @@ git_repository(
 
 git_repository(
     name = "arm_none_eabi",
-    remote = "https://github.com/hexdae/bazel-arm-none-eabi",
+    remote = "https://github.com/hexdae/toolchains_arm_gnu",
     branch = "master",
 )
 
diff --git a/.github/workflows/release.yml b/.github/workflows/release.yml
index 3fbdace..de1f4fc 100644
--- a/.github/workflows/release.yml
+++ b/.github/workflows/release.yml
@@ -15,6 +15,6 @@ jobs:
   release:
     uses: bazel-contrib/.github/.github/workflows/release_ruleset.yaml@v6
     with:
-      release_files: bazel-arm-none-eabi-*.tar.gz
+      release_files: toolchains_arm_gnu-*.tar.gz
       release_prep_command: .github/tools/release.sh
       prerelease: false
diff --git a/README.md b/README.md
index a57a6b6..b40df24 100644
--- a/README.md
+++ b/README.md
@@ -1,19 +1,19 @@
 <p align="center">
 
-<a href="https://github.com/d-asnaghi/bazel-arm-none-eabi/blob/master/LICENSE">
-    <img alt="GitHub license" src="https://img.shields.io/github/license/d-asnaghi/bazel-arm-none-eabi?color=success">
+<a href="https://github.com/d-asnaghi/toolchains_arm_gnu/blob/master/LICENSE">
+    <img alt="GitHub license" src="https://img.shields.io/github/license/d-asnaghi/toolchains_arm_gnu?color=success">
 </a>
 
-<a href="https://github.com/d-asnaghi/bazel-arm-none-eabi/stargazers">
-    <img alt="GitHub stars" src="https://img.shields.io/github/stars/d-asnaghi/bazel-arm-none-eabi?color=success">
+<a href="https://github.com/d-asnaghi/toolchains_arm_gnu/stargazers">
+    <img alt="GitHub stars" src="https://img.shields.io/github/stars/d-asnaghi/toolchains_arm_gnu?color=success">
 </a>
 
-<a href="https://github.com/d-asnaghi/bazel-arm-none-eabi/issues">
-    <img alt="GitHub issues" src="https://img.shields.io/github/issues/d-asnaghi/bazel-arm-none-eabi">
+<a href="https://github.com/d-asnaghi/toolchains_arm_gnu/issues">
+    <img alt="GitHub issues" src="https://img.shields.io/github/issues/d-asnaghi/toolchains_arm_gnu">
 </a>
 
-<a href="https://github.com/d-asnaghi/bazel-arm-none-eabi/actions">
-    <img alt="CI" src="https://github.com/hexdae/bazel-arm-none-eabi/actions/workflows/ci.yml/badge.svg">
+<a href="https://github.com/d-asnaghi/toolchains_arm_gnu/actions">
+    <img alt="CI" src="https://github.com/hexdae/toolchains_arm_gnu/actions/workflows/ci.yml/badge.svg">
 </a>
 
 </p>
@@ -103,7 +103,7 @@ git_repository(
 
 git_repository(
     name = "arm_none_eabi",
-    remote = "https://github.com/hexdae/bazel-arm-none-eabi",
+    remote = "https://github.com/hexdae/toolchains_arm_gnu",
     branch = "master",
 )