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+> ### **3 minutes read `Beginner`**
+
+_Analytics page provides out of the box generic insights into your chatbot's metrics_
+
+1. Go to `Analytics` page from the side menu
+
+
+
+3. Enter the phone number and password (these are the same credentials that you use for logging into the Glific account). Please enter the phone number complete with the country code.
+
+
+4. This should take you to the analytics page.
+
+### Understanding the Analytics page
+
+1. Filter as per the start date and end date to get the analytics for a specified period of time
+
+2. Use the bookmarks option to add links to other dashboards that you may have set-up to get more detailed insights.
+
+
+ 3. Daily contacts and daily conversations shows the numbers of contacts and conversations on a day to day basis. Change the filters to get a shorter or broader view of the contacts or conversations.
+
+Conversations is defined as per WhatsApp business API's [defintion](https://developers.facebook.com/docs/whatsapp/conversation-types/) : Conversations are 24-hour message threads between you and your customers and are the basis for pricing.
+
+
+4. most active hour shows the time of maximum activity based on inbound and outbound messages
+
+
+
+5. Opt-in and opt-out contacts shows the number of contacts who opt-ed in and opt-ed out in the given timeframe.
+
+6. Inbound messages is the no of messages being received by the chatbot
+7. Outbound messages is the no of messages being sent by the chatbot
+
+
+
+9. Monthly conversations is the conversations aggregated on a monthly basis
+10. Contacts in flows shows the no of contacts in middle of flows in the given time period
+11. Monthly flows started is the number of times flows were triggered due to a keyword and business initiated conversations due to broadcasts
+12. Monthly flows completed tracks the number of times the started flows were reached to the end by the contacts
+
+13. Total valid contacts shows the number of contacts who have valid phone numebrs
+14. Invalid contacts the number of contacts whose phone numbers are either invalid or they no longer exist on WhatsApp
+15. Opt-ed in contacts show the number of contacts who have given the permsission to be messaged by the business
+16. Opted-out contacts are the ones who did not give the persmission to message or in the given time period decide to opt-out
+17. Non-opted contacts are the contacts whose opt-in persmission is not available
+
+
+18. Incoming message are the number of messages being sent to your chatbot by the users
+19. Outgoing messages are the number of messages being sent by your chatbot
+20. HSM messages is the number of HSM messages sent to the users
+21. Error messages shows the number of messages that were not delivered due to errors in the processing of the messgages
+
+
+